The Executive’s Daily Green Briefing

November 14, 2007

Companies Compete For Green-Minded Talent

companies-compete-for-4257.jpgEco-friendly policies are helping companies attract talent, according to the Wall Street Journal.

A recent poll on green employment by MonsterTRAK.com, which launched GreenCareers last month to meet the demand of students to work for green companies, found that 80 percent of young professionals are interested in securing a job that has a positive impact on the environment, and 92% would be more inclined to work for a company that is environmentally friendly.

Merrill Lynch & Co. outlines its environmental efforts on the back of every brochure for its campus recruiting. Paper maker NewPage Corp. also distributes a brochure highlighting the company’s commitment to environmental responsibility when it recruits on campuses.

“At the end of the day, we are competing with everyone else for the best talent, and this is a generation that is very concerned with the environment,” NewPage Chief Executive Mark Suwyn says in the story.

Join the Discussion

Today's News

Ecolabeling – Bridging The Gap

Ecolabeling – Bridging The Gap

There’s no question that ecolabeling is in demand as companies in all sectors launch marketing focused on "green" company and product attributes.  ... continue »

The Green Chemistry Tipping Point
Data Centers and Carbon Pricing
From Purchaser to Participant – Keeping Consumers’ Interest During Recession
The Greening of Retail: Lowering Costs and Raising Customer Loyalty
Over Half Of Consumers Factor Green Record Into Buying Decisions

Over Half Of Consumers Factor Green Record Into Buying Decisions

Close to all American consumers (90%) believe that acting in an environmentally responsible way is important, but feel corporations hold most of ...

click to view full size chart »

Cost-Savings Key Driver to Green IT in Small Businesses
The Media’s Key Role in ‘Greenwashing Washout’
Economy Won’t Slow Down Green Consumers
Sustainable Designers Speak Up

Sustainable Designers Speak Up

Nest recently held their 2nd designer discussion "Design with a conscious". with a packed house, three product designers spoke about their ...

click to view video »

Carbon Trust On Impact of Policy on Sustainable Technology
Ineos Gets Biofuel From Waste
Commercial Composting Takes Root In Portland
The Bottom Line

Marketing

Patagonia Campagn Asks Customers to ‘Vote the Environment’

Over Half Of Consumers Factor Green Record Into Buying Decisions

Not So Easy Bringing Green Products To Market

Emissions

Crystal Rock’s Solar System Up and Running

Dell Reaches Carbon Neutral Goal 5 Months Ahead Of Plans

Method Provides Incentives for Supply Chain to Reduce Emissions

Hi-Tech

Cost-Savings Key Driver to Green IT in Small Businesses

IBM Plans to Build Energy Efficient, Adaptive Data Center

Pepsi Picks Redemtech to Handle E-waste

Efficiency

Ikea To Sell Solar Panels

DOE Assessments Help 3 Plants Save Over $1.5 Million Combined

NewPage Cuts Energy Use with Lighting Retrofit

Manufacturing

Herman Miller Sees 32% ROI in Energy Efficiency Investments

Climate Exchange Strikes China Emissions Trading Deal

Lotus To Raise Wind Turbines At Factory

Carbon Offsets/RECs

Ski Industry Releases Environmental Report

Burt’s Bees Sets Greenhouse Gas Reduction Goal

Results From Carbon Footprint Calculators Vary Widely

CSR Reports

Most Companies Skip Getting CSR Reports Assured

Campbell’s Cuts 1.5 Million Gallons of Water Per Day

KB Home To Build Only Energy Star Standard Homes

Major Players

Nissan Unveils Eco-Pedal

Japanese Steel Makers to Cut GHG Emissions by 30%

AT&T Joins Green Grid, Promotes Data Center Energy Efficiency

See All Topics »