7th Generation Products Could Show Up On Wal-Mart Shelves

November 20, 2007

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Seventh Generation CEO Jeffrey Hollender says that he would now consider selling products to Wal-Mart, although no decision has been reached, Fortune reports.

“Three years ago, I would have never imagined even considering doing business with them,” Hollender said in the article. But the retailer’s sustainability efforts, a private meeting with CEO Lee Scott, and an internal review of retailers that graded each on their commitment to greener practices, has Hollender changing his tune.

It’s by no means a slam dunk. Seventh Generation may not even have the production capacity to handle a big order from Wal-Mart. In addition, Seventh Generation would likely lose some of its hardcore green consumers if it started working with Wal-Mart, according to the article.

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