Direct Marketer’s Recycle Bins Save $500,000 Per Year

by | Nov 20, 2007

This article is included in these additional categories:

Direct mail and marketing firm PEP-Direct says it will save approximately $500,000 a year working with International Paper Products Corp. to reduce the amount of waste it sends to landfills and reduce the cost of waste removal, DM News reports.

IPP is providing signage and receptacles for PEP’s non-recyclable materials such as label stock and packaging. The companies have been working together for about a month.

IPP empties the recycle bins once or twice a week (the company will travel up to 100 miles from its Westfield, MA plant) and then compacts the waste into Enviro-Fuelcubes, which are burned in place of fossil fuels. PEP is using the arrangement to promote a greener image.

Additional articles you will be interested in.

Stay Informed

Get E+E Leader Articles delivered via Newsletter right to your inbox!

This field is for validation purposes and should be left unchanged.
Share This