November 20, 2007
Direct Marketer’s Recycle Bins Save $500,000 Per Year
Direct mail and marketing firm PEP-Direct says it will save approximately $500,000 a year working with International Paper Products Corp. to reduce the amount of waste it sends to landfills and reduce the cost of waste removal, DM News reports.
IPP is providing signage and receptacles for PEP’s non-recyclable materials such as label stock and packaging. The companies have been working together for about a month.
IPP empties the recycle bins once or twice a week (the company will travel up to 100 miles from its Westfield, MA plant) and then compacts the waste into Enviro-Fuelcubes, which are burned in place of fossil fuels. PEP is using the arrangement to promote a greener image.
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Matt Perry on Green Marketing: How It Works and When to Use It
"Hi Emily, Thank you for your article. Your background in science really comes through...."
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"Does any one know why just passing a simple carbon tax is not the primary..."
Baltazar Perez on Green Marketing: How It Works and When to Use It
"Great article Emily and certainly environmental issues should be at the forefront..."
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"Each one of the industries mentioned in this article are laden with asbestos. All of the..."
Terrence Murray on Wind Power Installations Drop to 2007 levels
"We had been hearing for a couple of months now from our project finance banking..."
Martyn on Green Marketing: How It Works and When to Use It
"There’s one area of corporate Greenwash that really irks me and that’s the..."
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