Environmental Leader

Apparently without realizing or caring that greenwashing is a negative term, Lyra Research, which tracks the digital imaging industry, sent out an email newsletter yesterday with the headline: “Printer Vendors Need to Greenwash Their Image,” CNET reports.

The newsletter described how companies aiming to appeal to green consumers are painting a green face, without necessarily cleaning up their act.

The newsletter said that printer hardware is expected to contribute 1 million tons of solid waste in this country alone, while pulp and paper companies are the fourth-largest toxic polluters of water

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