November 20, 2007

Research Company Tells Printer Vendors To Greenwash Image

Email This Post Add your comments

Apparently without realizing or caring that greenwashing is a negative term, Lyra Research, which tracks the digital imaging industry, sent out an email newsletter yesterday with the headline: “Printer Vendors Need to Greenwash Their Image,” CNET reports.

The newsletter described how companies aiming to appeal to green consumers are painting a green face, without necessarily cleaning up their act.

The newsletter said that printer hardware is expected to contribute 1 million tons of solid waste in this country alone, while pulp and paper companies are the fourth-largest toxic polluters of water

Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter

Reader Comments

There are no comments for this story.

 

Advertisers