Comments on: Study Finds Misleading Green Claims In 99% Of Products Surveyed http://www.environmentalleader.com/2007/11/20/study-finds-misleading-green-claims-in-99-of-products-surveyed/ Environmental Leader Mon, 13 Feb 2012 17:25:03 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: fr33energy http://www.environmentalleader.com/2007/11/20/study-finds-misleading-green-claims-in-99-of-products-surveyed/comment-page-1/#comment-254397 fr33energy Tue, 23 Nov 2010 03:24:49 +0000 http://www.environmentalleader.com/2007/11/20/study-finds-misleading-green-claims-in-99-of-products-surveyed/#comment-254397 Terrachoice is a for-profit company that created a bias marketing campaign to push Ecologo (the logo they manage). My wife bought some Ecologo products a while back and noticed greenwashing on the labels. What a farce; that makes Terrachoice and Ecologo sinners! This prompted me to check out Ecologo standards. I was surprised to learn that they are so old they cannot really represent environmental leadership anymore?! Others only have a single criterion statement (another sin); where is the life-cycle approach they promised on their website (another lie)?! Check out their website and download the standards and see for yourself... Shame on Terrachoice for pointing the finger at others, when they cannot deliver. Most eco-labels are not worth paying extra money, because we have no idea of the real environmental savings. All we have here is hypocrisy, marketing spin, and a very bad marketing campaign. It’s all a scam. Beware! Terrachoice is a for-profit company that created a bias marketing campaign to push Ecologo (the logo they manage). My wife bought some Ecologo products a while back and noticed greenwashing on the labels. What a farce; that makes Terrachoice and Ecologo sinners! This prompted me to check out Ecologo standards. I was surprised to learn that they are so old they cannot really represent environmental leadership anymore?! Others only have a single criterion statement (another sin); where is the life-cycle approach they promised on their website (another lie)?! Check out their website and download the standards and see for yourself… Shame on Terrachoice for pointing the finger at others, when they cannot deliver. Most eco-labels are not worth paying extra money, because we have no idea of the real environmental savings. All we have here is hypocrisy, marketing spin, and a very bad marketing campaign. It’s all a scam. Beware!

]]> By: Jacob Malthouse http://www.environmentalleader.com/2007/11/20/study-finds-misleading-green-claims-in-99-of-products-surveyed/comment-page-1/#comment-23134 Jacob Malthouse Fri, 23 Nov 2007 01:15:05 +0000 http://www.environmentalleader.com/2007/11/20/study-finds-misleading-green-claims-in-99-of-products-surveyed/#comment-23134 Ecolabels are a key tool in sorting out the green from the greenwash. We just launched www.ecolabelling.org to make it easier for producers and consumers to understand who is deciding what's green. The site is now the world's largest independent global database of ecolabels. You can use it for anything from building a green shopping list or as a quick and easy procurement strategy. Ecolabels are a key tool in sorting out the green from the greenwash. We just launched http://www.ecolabelling.org to make it easier for producers and consumers to understand who is deciding what’s green.

The site is now the world’s largest independent global database of ecolabels. You can use it for anything from building a green shopping list or as a quick and easy procurement strategy.

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