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	<title>Comments on: Study Finds Misleading Green Claims In 99% Of Products Surveyed</title>
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	<description>The Executive's Daily Green Briefing</description>
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		<title>By: Jacob Malthouse</title>
		<link>http://www.environmentalleader.com/2007/11/20/study-finds-misleading-green-claims-in-99-of-products-surveyed/comment-page-1/#comment-23134</link>
		<dc:creator>Jacob Malthouse</dc:creator>
		<pubDate>Fri, 23 Nov 2007 01:15:05 +0000</pubDate>
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		<description>Ecolabels are a key tool in sorting out the green from the greenwash. We just launched www.ecolabelling.org to make it easier for producers and consumers to understand who is deciding what&#039;s green. 

The site is now the world&#039;s largest independent global database of ecolabels. You can use it for anything from building a green shopping list or as a quick and easy procurement strategy.</description>
		<content:encoded><![CDATA[<p>Ecolabels are a key tool in sorting out the green from the greenwash. We just launched <a href="http://www.ecolabelling.org" rel="nofollow">http://www.ecolabelling.org</a> to make it easier for producers and consumers to understand who is deciding what&#8217;s green. </p>
<p>The site is now the world&#8217;s largest independent global database of ecolabels. You can use it for anything from building a green shopping list or as a quick and easy procurement strategy.</p>
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