http://www.environmentalleader.com/2007/11/26/green-terms-can-confuse-consumers/ The Executive's Daily Green Briefing Sun, 22 Nov 2009 18:36:47 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.environmentalleader.com/2007/11/26/green-terms-can-confuse-consumers/comment-page-1/#comment-25298 Deborah Nabozny Sun, 02 Dec 2007 00:17:53 +0000 http://www.environmentalleader.com/2007/11/26/green-terms-can-confuse-consumers/#comment-25298 I am a green certifed company in the Boulder, Co area. I have noticed that since I have advertised my company as a green certified company and do have proof of all our certifications, my business has gone down in certain areas and increased in others. I have decided to change somewhat the green slogans in my ads and be more conscious that green in not understood or is a political word that has caused divisions or suspisions on some consumers due to it being used to often and not regulated as the words such as, natural or organic were in their days of glory. REgulation of the word green needs to be taken seriously, or a new symbol to represent a real green business/product needs to be addressed. Lady Bug Carpet Care, Deborah Nabozny I am a green certifed company in the Boulder, Co area. I have noticed that since I have advertised my company as a green certified company and do have proof of all our certifications, my business has gone down in certain areas and increased in others. I have decided to change somewhat the green slogans in my ads and be more conscious that green in not understood or is a political word that has caused divisions or suspisions on some consumers due to it being used to often and not regulated as the words such as, natural or organic were in their days of glory. REgulation of the word green needs to be taken seriously, or a new symbol to represent a real green business/product needs to be addressed. Lady Bug Carpet Care, Deborah Nabozny

]]>