Exhibitors Earmark Money For Green Options
New research from Exhibitor Magazine shows interest in green and sustainable exhibiting is high and growing among both exhibitors and suppliers, resulting in a discernible acceleration toward adoption of green exhibiting options.
Sixty-two percent of corporate exhibitors indicate that their interest in green options is high or very high, with interest likely to increase in the coming year. They are also beginning to earmark portions of their budgets for green solutions. Seventy-five percent believe they will ultimately spend 24 percent of their trade show budgets on such Green exhibiting options as eco-friendly giveaways, recyclable exhibit properties and those made from green materials, low-energy lighting, and cradle-to-cradle design.
The study, An Inconvenient Booth, also found that a large percentage of suppliers expect to substantially increase the number and variety of Green alternatives they offer – in some cases, nearly doubling the Green percentage of their product lines. But at the moment, a number of factors are mitigating the move toward Green – among them, price. In spite of exhibitor interest, price sensitivity becomes an issue when Green options exceed traditional costs by 10 percent or more. Many Green offerings currently command a 26 percent premium.
The economic impact is expected to be considerable. The survey data identifies an untapped market for Green exhibiting options estimated at $9.24 billion.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Chicago Archdiocese to Energy Benchmark 2,700 Buildings
- IBM Tests Heat-Pump Cooling of Data Centers
- Bosch, Toyota Join CalCharge Energy Storage Effort
- CHP Projects Increase in the UK
- Building Retrofitted with Air-Duct Delivery System for Roof-top Units
- Refurbished Air Coils Save Energy for Four Seasons Hotel
- Trane Expands Series of Cold Generator Scroll Chillers
- Cooling System Eliminates Chemicals by ‘Pulsing’ the Water