Environmental Leader

The Yellow Pages Association has launched  Yellow is Green, a Web site that will serve as a source for Yellow Pages industry environmental news.

Along with its members – which include paper manufacturers, printers and publishers – YPA is encouraging consumers to recycle outdated phone books, which the association says are used to produce insulation, ceiling tiles, paper towels, grocery bags, pet bedding and cereal boxes.

“The Yellow Pages industry takes environmental issues very seriously, and our paper manufacturers, printers and publishers collaborate to develop recyclable advertising products,” said Neg Norton, president of YPA.

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