The Executive’s Daily Green Briefing

November 29, 2007

Toshiba Launches Plant A Tree Program

Toshiba is promoting a new Carbon Zero Scheme in the UK, which lets customers donate $2.43 in exchange for Toshiba offsetting the lifetime carbon footprint of their laptop, engadget reports. You don't have to purchase a new machine in order to participate. For each donation, the company will plant trees in a dedicated area in Cumbria. co2balance is managing Toshiba's program.Toshiba is promoting a new Carbon Zero Scheme in the UK, which lets customers donate $2.43 in exchange for Toshiba offsetting the lifetime carbon footprint of their laptop, engadget reports. You don’t have to purchase a new machine in order to participate. For each donation, the company will plant trees in a dedicated area in Cumbria. co2balance is managing Toshiba’s program.

Dell launched its Plant a Tree for Me program in January.In that program, The Conservation Fund and Carbonfund.org plant trees in sustainably managed forests. The company said that 100 percent of the donations received by the Plant a Tree for Me program will be used by partners to facilitate planting trees. Dell charges $2 for a laptop.

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Comments

We are in tough times in the battle for climate change. I am personally compeled to take personal share in the efforts to contribute significantly in the global delima on climate change. In fact, we launched the donate and plant a tree last 18 January 2009 in Catanduanes. It is a strategy of inviting friends, members of civic organizations, coleagues and enthusiasts of joining a weekend tree planting where, for every tree you plant you donate cash. The cash will then be turned over to a barangay council or an organization with the agreement that with the money they will produce more tree seedlings for the future tree planting . . . with more FRIENDS!

Much is my personal desire to contribute in efforts like this. I wish to get in touch with organizations like yours that is doing activities with parallel interests. Strongly, I would like to lead my coleagues in undertakings that we want done. I hope that we be able to communicate frequently to compare notes and improve our operations.

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