The Executive’s Daily Green Briefing

Archive for November, 2007

Clinton Library Goes Platinum

Clinton Library Goes Platinum
The Clinton Library in Little Rock, Arkansas has just been awarded Platinum Certification under the LEED standards for existing buildings, Building Green ...

Dell Discusses Green Initiatives At OpenWorld 2007

Dell Discusses Green Initiatives At OpenWorld 2007
Michael Dell's Oracle OpenWorld 2007 keynote. This is the section where he discusses green initiatives in the data center including plans ...

Interest In Green Data Centers High, Implementation Another Story

Interest In Green Data Centers High, Implementation Another Story
Nearly three-fourths of respondents to a Symantec green data center report (PDF) state they have interest in adopting a strategic green ...

Subway Cuts Energy Use

Subway Cuts Energy Use
Subway has opened an Eco-Store in Florida that includes high efficiency HVAC systems, remote condensing units for refrigeration and ice making equipment, ...

Target Sells Used Electronics Online

Target Sells Used Electronics Online
Target is testing sales of "pre-owned" Apple Inc iPods, video games consoles and televisions on its Website. While results have been ...

ADVERTISERS

Rockefeller Center Launches Major Green Initiatives

Rockefeller Center Launches Major Green Initiatives
Rockefeller Center is getting a green makeover this holiday season that includes solar panels, LED Christmas tree lights, a green roof, ...

Browser Plugin Scores Companies On Environmental Initiatives

Browser Plugin Scores Companies On Environmental Initiatives
BadBuster is a new browser plug-in that gives an environmental score to 650 of the largest multinational firms, in the form ...

Research Company Tells Printer Vendors To Greenwash Image

Research Company Tells Printer Vendors To Greenwash Image
Apparently without realizing or caring that greenwashing is a negative term, Lyra Research, which tracks the digital imaging industry, sent out ...

Ford Field Offsets Thanksgiving Day Game

Ford Field Offsets Thanksgiving Day Game
Ford Field is set to become the first NFL stadium to hold a 100 percent carbon neutral game on Thursday, November ...

7th Generation Products Could Show Up On Wal-Mart Shelves

7th Generation Products Could Show Up On Wal-Mart Shelves
Seventh Generation CEO Jeffrey Hollender says that he would now consider selling products to Wal-Mart, although no decision has been reached, Fortune ...

Juan Enriquez: Why Can’t We Grow New Energy?

Juan Enriquez: Why Can’t We Grow New Energy?
Juan Enriquez offers a glimpse of some ground-breaking research to explore the potential of bioenergy. Our current energy sources -- coal, ...

Study Finds Misleading Green Claims In 99% Of Products Surveyed

Study Finds Misleading Green Claims In 99% Of Products Surveyed
The Six Sins of Greenwashing, a report (PDF) by by TerraChoice Environmental Marketing, found that of 1,018 common consumer ...

Nokia Says Green Plan Provides ‘Chance To Make A Profit’

Nokia Says Green Plan Provides ‘Chance To Make A Profit’
Nokia Siemens Networks wants to cut energy consumption at some of its mobile base stations by up to 40 percent by ...

San Fran Restaurants Recycle Cooking Oil With SFGreasecycle

San Fran Restaurants Recycle Cooking Oil With SFGreasecycle
San Francisco has launched SFGreasecycle, a free program in which the city will pick up used cooking oil and grease from ...

Direct Marketer’s Recycle Bins Save $500,000 Per Year

Direct Marketer’s Recycle Bins Save $500,000 Per Year
Direct mail and marketing firm PEP-Direct says it will save approximately $500,000 a year working with International Paper Products Corp. ...

Food Companies, GRI Developing Sustainability Reporting Guidelines

Food Companies, GRI Developing Sustainability Reporting Guidelines
Nestle, Bunge, Tyson Foods and Green Mountain Coffee Roasters are working with the Global Reporting Initiative to develop specific sustainability reporting ...

Bayer To Spend $1.46 Billion On Green Initiatives

Bayer To Spend $1.46 Billion On Green Initiatives
Bayer has launched a group-wide Bayer Climate Program with a goal of cutting CO2 emissions from its production facilities. In the new ...

Group Launches Voluntary Carbon Standard

Group Launches Voluntary Carbon Standard
Three groups, The Climate Group, the International Emissions Trading Association, and the World Business Council for Sustainable Development, representing some of the ...

Aveda Marketing Campaign Will Tout Green Cred

Aveda Marketing Campaign Will Tout Green Cred
Estée Lauder-owned beauty brand Aveda's 2008 campaign will focus on the company's green credentials, Brandweek reports. The new campaign, themed “Beauty is ...

Frito-Lay Plans Net-Zero Plant

Frito-Lay Plans Net-Zero Plant
Frito-Lay wants its Casa Grande plant to become a net zero facility, The New York Times reports. The plan has the ...

Today's News

COP 15 Offers Communications Opportunities

COP 15 Offers Communications Opportunities

What is the No.1 event-related global communications opportunity for your carbon messaging of the next 4 years? Here are a couple of clues… •    ... continue »

Greening the Apparel Supply Chain: Tapping the Power of Collective Leverage
Sustainability and its Impact on Brand Value
The Advertising Industry, Sustainability and the Bottom Line
Thoroughly Modernized Milton And Corporate Social Responsibility
Green Efforts Insignificant in Winning, Keeping 3PL Business

Green Efforts Insignificant in Winning, Keeping 3PL Business

The 3PL industry has made significant strides in establishing environmental responsibility as part of broader corporate visions, with companies reporting numerous internal ...

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Google Says Its Data Centers Most Efficient
Fast-Moving Eco-Friendly Consumer Goods Appeal to Many
Environmental Friendliness Not Driving PC Sales
Miller Recycles 99.9% of Packaging Waste

Miller Recycles 99.9% of Packaging Waste

The U.S. beer maker Miller has a goal of zero waste in their breweries and is currently recycling 99.9% of all packaging ...

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Credit Crunch Could Hurt Mitsubishi’s Eco-Car Push
What’s The Price Tag For A Carbon Neutral U.S. Economy?
Interface VP Discusses Biomimicry And Design
The Bottom Line

Marketing

Survey: Apple Most Eco-Friendly, Greenpeace Says Different

Green Inc.: Conservation Organizations Compromised By Corporate Dollars

Office Depot Targets Eco-Conscious Consumers in Europe

Emissions

Ericsson Unveils Wind-Powered Tower Tube

Sun, Pfizer Surpass Carbon Reduction Goals

Constellation Wines Installing 1.2 Megawatt Solar System

Hi-Tech

Google Says Its Data Centers Most Efficient

European Data Centers Face Energy Crisis

Environmental Friendliness Not Driving PC Sales

Efficiency

EPA Announces First WaterSense Partners of the Year

World Steel Association Publishes Sustainability Report

Wal-Mart’s Packaging Scorecard Drives Sustainability, Cuts GHG Emissions

Manufacturing

Greening the Apparel Supply Chain: Tapping the Power of Collective Leverage

ARC Offers Sustainability Strategies for Manufacturers

Sanyo’s Solar Ark: Company Shift or PR Stunt?

Carbon Offsets/RECs

Gap Flips Switch On 1 Megawatt Solar Power System

USDA, DOE Unveil Plans to Accelerate Sustainable Biofuels Development

EU Votes For Tougher Carbon Laws

CSR Reports

AT&T Releases Sustainability Report

Autodesk HQ Cuts Emissions with Lighting Upgrades

Staples Saved Over 540,000 Gallons of Diesel in 2007

Major Players

Green Efforts Insignificant in Winning, Keeping 3PL Business

Critics Say Energy Star Standards Too Lax

Google Unveils $4.4 Trillion Clean Energy Plan

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