The Executive’s Daily Green Briefing

Archive for December, 2007

McDonald’s Green Initiatives Different For Individual Markets

McDonald’s Green Initiatives Different For Individual Markets
McDonald's has discovered that with 31,000-plus restaurants in in 118 countries, coming up with one environmental blueprint for all of its restaurants ...

PepsiCo Releases CSR Report

PepsiCo Releases CSR Report
PepsiCo has released its Performance with Purpose Corporate Sustainability Report for 2006-2007. Here are some of the numbers: Frito-Lay North America (FLNA) ...

XBRL Could Push Sustainability Reporting Into The Realm Of The CFO

XBRL Could Push Sustainability Reporting Into The Realm Of The CFO
The Global Reporting Initiative's creation of an extensible business reporting language taxonomy for the many indicators itemized in its sustainability framework, ...

HGTV Lines Up Sponsors For Green Home Giveaway

HGTV Lines Up Sponsors For Green Home Giveaway
Shaw Industries, Sears, General Motors, SCJ, Kohler, Caesarstone and Rechargeable Battery Recycling Corporation have signed on as sponsors for HGTV's Green ...

Hitachi Releases Green Goals, Establishes ‘Chief Env. Strategy Officer’ Post

Hitachi Releases Green Goals, Establishes ‘Chief Env. Strategy Officer’ Post
The Hitachi Group has drafted a long-term plan called Environmental Vision 2025 with the goal of cutting CO2 emissions associated with ...

Toyota Faces Hybrid Challengers

Toyota Faces Hybrid Challengers
Honda chief Takeo Fukui says the company will battle Toyota for eco-supremacy in the years ahead, Business Week reports. That's not ...

States Line Up To Sue EPA Over Emissions Waiver Rejection

States Line Up To Sue EPA Over Emissions Waiver Rejection
Yesterday, the EPA ruled on California’s waiver request by handing automakers a victory and denying California the right to set its ...

Green IT Leaders Give 2008 Predictions

Green IT Leaders Give 2008 Predictions
InfoWorld has put together a list of predictions from some IT experts who've been immersed in sustainable tech this past year ...

40 Million ‘Green Boomers’ In U.S.

40 Million ‘Green Boomers’ In U.S.
Forty million boomers use their purchasing power to buy environmentally safe brands, according to a survey from AARP Services and ...

Green Design Meets Prefab Homes

Green Design Meets Prefab Homes
Michelle Kaufmann talks up sustainable design for the Dwell Design Leaders Series....

IBM Releases Corporate Responsibility Report

IBM Releases Corporate Responsibility Report
IBM issued its 2007 Corporate Responsibility Report titled "Global Citizenship," presenting results of the company's environmental programs. Some 2006 numbers: IBM’s procurement of renewable ...

Whole Foods Plans Nationwide Plastic Bag Ban

Whole Foods Plans Nationwide Plastic Bag Ban
Whole Foods Market is no longer offering plastic grocery bags at the checkouts in its two stores in Austin, Texas. The ...

First Look Studios Pushes Green Packaging, Launches Tree Planting Program

First Look Studios Pushes Green Packaging, Launches Tree Planting Program
First Look Studios is collaborating with Shorewood Packaging, a business of International Paper, on a tree planting program that will ...

EPA Rejects California Emission’s Waiver Request, Legal Battle Ahead

EPA Rejects California Emission’s Waiver Request, Legal Battle Ahead
After a wait of two years, the EPA has ruled on California's waiver request by handing automakers a victory and denying California ...

Waste Management Signs Green Sponsorship Deal With NFL’s Rams

Waste Management Signs Green Sponsorship Deal With NFL’s Rams
In a thee-year, low-seven-figure deal, Waste Management has signed on as the founding sponsor of the St. Louis Rams' new 4R environmental ...

Cisco To Implement Department-Level Carbon Quotas

Cisco To Implement Department-Level Carbon Quotas
Cisco plans to launch a new program that will give each department within its business a carbon quota, BusinessGreen reports. The ...

BSR Guide Looks At Market-Based Mechanisms Related To The Environment

BSR Guide Looks At Market-Based Mechanisms Related To The Environment
Business for Social Responsibility has published "The New Markets for Environmental Services: A Corporate Manager's Resource Guide to Trading in Air, ...

Presentation On Greening Corporate Fleets

Presentation On Greening Corporate Fleets
Nigel Underdown, speaking on behalf of the Energy Saving Trust, at the 2007 Fleet News' Hit for Six Conference....

48% Of Consumers Think Direct Mail Accounts For Half Of Municipal Waste

48% Of Consumers Think Direct Mail Accounts For Half Of Municipal Waste
U.S. Consumers think that direct mail does more harm to the environment than is actually the case, according to research from DMNews ...

San Francisco Launches Carbon Offset Program

San Francisco Launches Carbon Offset Program
Rather than funding replanting tree farms in other hemispheres or investing in alternative power systems on the other side of the planet, ...

Today's News

Using Green IT To Get Out Of The Red And Into The Black

Using Green IT To Get Out Of The Red And Into The Black

Today's combination of dwindling natural resources, economic uncertainty, and the growing threat of global warming underscores the urgent need to embrace "being ... continue »

Measuring, Managing, Saving: Making Energy Efficiency Visible
Lean And Clean With Green Purchasing
‘Recyclable’ Is So Last-Century
Successfully Enticing LOHAS Consumers to Grocery Stores
U.S. Lags Behind On Green Consumption And Behavior

U.S. Lags Behind On Green Consumption And Behavior

The National Geographic Society and the international polling firm GlobeScan have unveiled a new mechanism for measuring and comparing individual consumer behavior ...

click to view full size chart »

Green Marketing Campaigns Not Sticking
eCommerce Goes Green
82% Of Execs Say Climate Change Will Alter Their Business Models
Tour Of Citigroup’s Green Skyscraper

Tour Of Citigroup’s Green Skyscraper

Joe Sprouls gives a tour of Citigroup's $310 million Green Skyscraper.

click to view video »

China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers
Customer CSR Expectations Top Of Mind For CEOs
DuPont On Sustainable Packaging
The Bottom Line

Marketing

Adam Werbach’s Answer To Consumerism’s Global Warming Blues

Green Marketing Campaigns Not Sticking

Green-Themed Email Marketing Sees Big Bump

Emissions

Companies Respond To Climate Change Shareholder Resolutions

Starwood Going Green With Element Hotels

Environmental Throwdown At Duke Shareholders’ Meeting

Hi-Tech

Using Green IT To Get Out Of The Red And Into The Black

Cutting The Internet’s Carbon Footprint

Report: Data Center Energy Efficiency Needs To Double By 2012

Efficiency

Virtual Hotel Aims To Improve Industry Sustainability

Popularity Of Energy Efficiency Utilities Grows

EBay Tops List Of Largest Solar Installations In San Jose

Manufacturing

Ford Racks Up Another Environmental First

China’s Plastic Bag Crackdown Is Windfall For Cloth Bag-Makers

IBM, GSK, Herman Miller See Healthy ROI From Green Purchasing

Carbon Offsets/RECs

Enel Buys $232 Million Of Carbon Credits From China’s Wuhan Steel

RGGI Cap And Trade To Go Online Sept. 10

NAM, ACCF: Lieberman-Warner Bill Will Cost U.S. Big

CSR Reports

Brazilian, Indian Companies Dominate GRI Reporting Awards

CSR: Chevron To Invest $2.5B in Alternative, Renewable Energy Tech

Colgate-Palmolive Improves Production Efficiency

Major Players

Tour Of Citigroup’s Green Skyscraper

Food Services Industry Hammered On Climate Performance

HP Partners With Calif. On Print Cartridge Recycling

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