Green Awareness Remains High, Green Purchases Up
“Going Green” awareness continues to be high, according to research from Intellitrends. Relative to recent news regarding the environment and “going green,” close to 60 percent of consumers say they read a newspaper or magazine article on the topic. The second most common action taken by the U.S. consumer was to watch a TV program regarding the environment. From mid-year 2007 to end of year, the largest increase was in the purchase of green products, up from 22 percent in mid-2007 to 31 percent at the year end.
When asked about their future purchase behavior of products and services that are specifically “green” or environmentally friendly, 93 percent of U.S. consumers say they definitely or may purchase these products over others.
This study represents the Midyear 2007 and End of year 2007 Go Green Insight Study results conducted by Intellitrends Market Research. This national quarterly tracker monitors how U.S. consumers feel about the environment, their awareness and understanding of current initiatives on the environment and energy conservation, and efforts they are taking to contribute to a better environment.
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