![]()
Greenpeace has turned up the heat on game console makers by launching a campaign that it hopes will get gamers to persuade Sony, Nintendo, and Microsoft to make their products greener, MarketingVOX reports.
The organization’s Guide to Greener Electronics gave Nintendo a zero rating last month. Greenpeace says major console makers lag behing PC and mobile phone makers in reducing the “toxic burden of their products,” reports BBC News.
Titled Clash of the Consoles, the new Greenpeace campaign features a 90-second video starring Master Chief from Microsoft’s Halo franchise, Nintendo’s Mario, and Sony’s Kratos. The mascots all compete for the greenest gaming console.
Clash’s microsite makes it easy for concerned gamers to write to console makers. The site also gives suggestions on how they can spread the word online.
Last week Greenpeace published the results of a survey it conducted as part of a campaign in virtual world Habbo.
Of the 50,000 virtual residents surveyed, 74 percent rated the environment over drugs, violence, and war as the issue they were the most concerned about.
Retailers, Developers and Eco-Business Leaders...learn about green retail trends, consumer buying habits and sustainable business practices. Register NOW to Attend!
The 2008 Green Leaders Survey collects sustainability program insights from business and civic leaders. Learn from peers what works and what doesn't. Take survey>>
Today's combination of dwindling natural resources, economic uncertainty, and the growing threat of global warming underscores the urgent need to embrace "being ... continue »
The proportion of Americans who say that the earth is getting warmer has decreased since January 2007, mostly because of a decline ...
Big companies are pushing research to bring greener products to market, according to this CNN video....
Comments
And would these be the 50,000 virtual residents who enjoy peace, good health and safety in their ‘bricks and mortar’ world…
Lyn Brown December 13th, 2007