Environmental Leader

IBM touted Project Big Green to the media and entertainment industry at the Hollywood Goes Green conference earlier this week.

The company said that blockbuster films and the emerging online game market, are two examples of key industries that rely on high performance technologies to power “virtual backlot studios,”  technologies that rely on data centers with vast pools of computers.

“If businesses are as savvy about how they operate their data centers, they could have massive impact,” said Tom Burns, director of post-production infrastructure, Technicolor.

At the conference, IBM announced that it would design new technologies as part of Project Big Green that will use 50 percent less power by the end of the decade and increase compute capacity by a factor of 10. IBM said it will also introduce new server designs and extend the use of its liquid cooling technologies to eliminate the need for air conditioning in data centers altogether.

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