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Archive for January, 2008

Republicans And Dems Equally Likely To Perform ‘Green Actions’

Political party affiliation has little bearing on the number of "green" actions people take, a new study by Porter Novelli and George Mason University shows (PDF). According to the survey, Democrats and Republicans differ ...

Corporations Step Up Recycling Efforts

According to the EPA, consumer electronics accounted for almost 1.5 percent of 250 million tons of trash in 2006, and according to a report from the International Association of Electronics Recyclers, ...

Publicis Buys Sustainability Consultancy Act Now

Advertising giant Publicis Groupe has bought sustainability consultancy Act Now and renamed it Saatchi & Saatchi S. Adam Werbach, a past president of the Sierra Club, launched Act Now ...

Nokia Promises More Energy-Efficient Chargers

Nokia has joined the WWF Climate Savers program and pledged to cut the power consumption of its battery chargers in no-load mode 50 percent by 2010. The company said it that figure ...

Green Interior Design Getting Profitable

Last week, during the annual three-day Winter Market at the San Francisco Design Center, the emphasis was not only on how interior designers can specify green products for their clients but also ...

Austin Joins LED Cities and Saves Money With Green Lighting

Cree Inc. announced that the City of Austin joined the LED City program to deploy and promote energy-efficient LED lighting. Austin joins Toronto, Raleigh, and Ann Arbor. ...

British Gas Reprimanded for Greenwashing

The Advertising Standards Authority said that British Gas broke advertising rules by describing its "greenest" dual fuel package as "zero carbon" in a TV commercial. Fourteen viewers complained it ...

Pro Sports Go Green

When the Philadelphia Eagles launched its Go Green campaign in 2003, it was the first pro athletic team to implement a major environmental initiative. Over the next five years, other teams ...

RecycleBank Gets Airtime At Davos

Here's a short promotional video on RecycleBank that Coca-Cola shared at the 2007 World Economic Forum in Davos, Switzerland. While we don't usually show promos, RecycleBank offers an interesting marketing platform for businesses. RecycleBank tries ...

DOE Abandons FutureGen CO2 Project

The U.S. Department of Energy plans to pull its support of a $1.8 billion FutureGen project to build a power plant that captures pollution underground, according to this report. A ...

Demand Drives GMA Sustainability Initiative

Sustainability initiatives are taking on greater urgency for consumer products companies as consumers, retailers, non-governmental organizations (NGOs), and their own employees push for an increased focus on environmental and social issues. We recently attended the ...

Companies Going Green Should Ignore Green Consumer

A company wishing to go green should focus on the green consumer, right? Not so, argues Steve Bishop, global lead of Design for Sustainability at IDEO, in a Harvard Business Review ...

Green Plug Debuts Universal Power Supply

Green Plug introduced a universal power supply technology for consumer electronics devices at Demo 08. The power supply works at both the AC input and at DC output voltages, according ...

Blair to Advise ZFS on Climate Change

Tony Blair said that he will advise Zurich Financial Services on climate change and political issues, Business Week reports. As part of the agreement, Blair will advise Zurich’s CEO, James J. Schiro, ...

Dole Converts Farm Equipment to Biodiesel

Dole Fresh Vegetables Company, a division of Dole Food, announced that it has converted 95 pieces of its farm equipment in Salinas, California, and Yuma, Arizona, to B20 biodiesel. The 95 machines ...

HP Innovates Cartridge Recying Program

HP has developed the ability to use recycled plastics in the production of new HP inkjet print cartridges, according to this report. More than 200 million cartridges have been manufactured ...

CIA Gets Green, Clinton Library Gets Greener

The CIA is adopting green building designs and technology in its new campus facilities in northern Virginia. The building will have a green roof, with about 22,000 square feet of ...

States Petition EPA on GHG of Nonroad Engines

California Attorney General Edmund G. Brown Jr. announced a petition to the EPA asking it to adopt GHG emissions standards for nonroad vehicles, engines and equipment. Other states, government agencies ...

HTC Purenergy to Launch New CO2 Capture System

HTC Purenergy announced that they have launched the world's first modular, pre-engineered CO2 Capture System, called the Purenergy CCS 1000. The CCS 1000 is a stand alone system that ...

Most Investors Say Companies Focus On Green For PR Value

Investors view the environment as a major long-term investing opportunity, according to the results of a survey of investors released by Allianz Global Investors.Of the 1,003 investors surveyed, 49 percent said that over ...

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