http://www.environmentalleader.com/2008/01/02/companies-should-reach-for-carbon-advantage/ The Executive's Daily Green Briefing Sun, 22 Nov 2009 18:36:47 -0800 http://wordpress.org/?v=2.8.4 hourly 1 http://www.environmentalleader.com/2008/01/02/companies-should-reach-for-carbon-advantage/comment-page-1/#comment-30448 Adrian Gonzalez Thu, 03 Jan 2008 15:23:59 +0000 http://www.environmentalleader.com/2008/01/02/companies-should-reach-for-carbon-advantage/#comment-30448 Back in October, I chaired a track on sustainability and "green" supply chains at the Council of Supply Chain Management Professionals (CSCMP) annual conference. Mr. Douglas' comments echo one of my key takeaways from the conference, namely that being "less bad" is not the same as being good. Ken Alston, CEO of MBDC, made this point in his presentation at the conference; it's also a key message in the influential book "Cradle to Cradle: Remaking the Way We Make Things" by William McDonough and Michael Braungart, the founders of MBDC. Most corporate sustainability reports highlight year-over-year reductions and long-term targets for carbon dioxide emissions, energy consumption, and other metrics. But focusing solely on reductions, while important and necessary, is not enough. To borrow Apple's phrase from years ago, companies also have to "think different" and address sustainability not within the confines of existing supply chain processes and constraints, but by designing completely new products, processes and ways of working that are inherently sustainable. I address this topic in more detail at http://greensupplychains.blogspot.com/. Back in October, I chaired a track on sustainability and “green” supply chains at the Council of Supply Chain Management Professionals (CSCMP) annual conference. Mr. Douglas’ comments echo one of my key takeaways from the conference, namely that being “less bad” is not the same as being good. Ken Alston, CEO of MBDC, made this point in his presentation at the conference; it’s also a key message in the influential book “Cradle to Cradle: Remaking the Way We Make Things” by William McDonough and Michael Braungart, the founders of MBDC. Most corporate sustainability reports highlight year-over-year reductions and long-term targets for carbon dioxide emissions, energy consumption, and other metrics. But focusing solely on reductions, while important and necessary, is not enough. To borrow Apple’s phrase from years ago, companies also have to “think different” and address sustainability not within the confines of existing supply chain processes and constraints, but by designing completely new products, processes and ways of working that are inherently sustainable. I address this topic in more detail at http://greensupplychains.blogspot.com/.

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