The Executive’s Daily Green Briefing

January 4, 2008

Shell CEO Warns Against Raising EU’s Emissions Targets

Jeroen Van der Veer, the head of Royal Dutch Shell PLC, said that raising Europe's current target to cut greenhouse gas emissions by 2020 would be a mistake.  Longer term goals "have to be achievable," he said, "because over-stretched targets can have a demotivating effect."Jeroen Van der Veer, the head of Royal Dutch Shell PLC, said that raising Europe’s current target to cut greenhouse gas emissions by 2020 would be a mistake.  Longer term goals “have to be achievable,” he said, “because over-stretched targets can have a demotivating effect.”

Van der Veer said the current plan for a 20 percent reduction in Europe from 1990 levels can be attained “if the technology and research develop.”  Last month in Bali, a compromise plan to cut emissions was agreed upon by all nations once specific guidelines on emissions cuts were removed from the wording.

Just prior to Bali, 150 global companies, including Coca-Cola, Gap and GE, called for a comprehensive plan to tackle climate change.

Van der Veer said emissions cuts would be more difficult than people realize. A recent report published by McKinsey & Company said that the U.S. could reduce projected 2030 greenhouse gas emissions by as much as half without greatly altering consumer lifestyles.

ADVERTISERS

Join the Discussion

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

In a study of consumer opinions of marketing claims, survey respondents identified most ...

click to view full size chart »

WWF Ranks US 7th Among G8 on Climate Scorecard
Growth of Global Carbon Emissions Cut in Half
Electricity, Heat, Transportation Cause 60% of Emissions

Today's News

Carbon Management IS Information Management

Carbon Management IS Information Management

For most organizations today, sophisticated carbon management is simply not possible. At best, ... continue »

The Hope Behind The Holes In The Climate Bill
Energy Costs Rising, Regulations Imminent - Are You Ready?
Energy - It Just Doesn’t Add Up
FTC on Greenwashing: Is That All There Is?
Shaklee Discusses its Green Strategies

Shaklee Discusses its Green Strategies

Shaklee Corp. was recognized recently ...

click to view video »

Sprint Tackles Data Center Improvements
Building a Bridge from Recycled Plastics
The Netherlands Ponders Floating City Architecture
Popular Topics

Marketing

Consumers Prefer ‘100% Natural’ Label Over ‘Organic’

Green Seal Adds First U.S. Standard for Personal Care Products

Show Sustainability Sales Success to Climb Corporate Ranks

Emissions

Cisco Wants to Transform Energy Demand and Use with Smart Buildings

Sony Europe Goes to 100% Renewable Energy

EPA Approves California Emissions Waiver

Hi-Tech

Sony Ericsson Joins Nokia, Samsung as ‘Greener’ Electronics Makers

Online Calculator Gauges IT Data Center Costs and Carbon Footprint

Microsoft Reduces Windows 7 Packaging

Efficiency

Black & Veatch HQ to Showcase Sustainability

Raytheon Meets Green Goals with IT Help

Yahoo! Dropping Carbon Offsets for Greener Data Centers

Manufacturing

Electronics Firms Face Off Against Mandated Recycling Programs

Leading Mobile Phone Makers Agree to Develop Universal Charger

Panasonic Cuts Manufacturing Emissions With Simulation Tech

Carbon Offsets/RECs

Sustainable Agriculture Requires Farm Modernization, Free Markets, Tech Adoption

Audi Promotes Clean Diesel via Facebook, Carbon Offsets

CBO: Cap-And-Trade to Cost $175 Per Household

CSR Reports

SAB Miller Targets 25% Reduction in Water Used in Brewing

Molson Coors Cuts CO2 Emissions by 12%

Successful Design in CSR Reporting, Part 2

Major Players

Fuel Cell Systems to Power 30% of Coca-Cola NY Facility

Australia Joins Carbon Reduction Label Scheme

CSX to Cut CO2 Emissions by 8%

See All Topics »