Canon Creates ‘Generation Green’ Brand To Market Green Products

January 8, 2008

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Canon has announced a new initiative, Generation Green, that combines the company’s eco-friendly printer products and solutions under one corporate brand.

As part of the campaign, Canon has also announced the availability of NatureStone product packaging in select ink packs. NatureStone uses biodegradable packaging, which Canon claims reduces the need for paper and other raw materials, resulting in a 45 percent reduction in natural energy, 65 percent reduction in petroleum-based plastics, and a 50 percent reduction in carbon emissions.

Generation Green is divided into three product classification categories: Eco-Conscious, Eco-Standards and Eco-Friendly.

This past fall, Canon received ISO 14001 Certification.

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