P&G’s Green Goals Criticized
Procter & Gamble’s move towards green isn’t as significant as it initially appears, argues triplepundit.Last fall, P&G announced a new goal of selling $20 billion of products over the next five years whose environmental impact is at least ten percent less than previously available products. But according to this article, those numbers are less impressive than they first appear. One student crunched the numbers to reveal that the eco-targeted $20 billion represents 5 percent of the total sales for the period and that achieving a 10 percent reduction in environmental impact of that 5 percent amounts to a 0.5 percent eco-improvement.
Despite that, this article speculates that P&G will have to be environmentally innovative to compete in some markets. Take, for instance, Wal-Mart’s concentrated liquid detergent objective. In October, an article came out saying that Wal-Mart’s objective could cost P&G $200 million.
Still, Triplepundit’s article notes that the environmental initiative P&G announced last fall does signal a deeper shift in its corporate culture. Last fall, P&G joined other companies in calling for emission’s data of its suppliers.
The stakes are high – research released yesterday found that approximately 50 percent of U.S. consumers consider at least one sustainability factor in selecting consumer packaged goods
Energy Manager News
- Clauses to Consider in Green Leases
- Bahama Yacht Club to Generate Power from Solid Waste
- Duke Energy, USF Launch Solar Battery Research Initiative
- Energy Storage Helps Hotel Reduce Demand Charges by 10%
- EU Smart Campus Pilot Achieves 30% Energy Savings
- Uline to Operate 130 GenDrive Fuel Cell Units from Plug Power
- Los Angeles Shopping Center Installs 504 kW Solar
- SustainCo Wins $575,000 Contract for Energy Management Controls