Nike Markets Air Jordan As Eco-Friendly
Nike has designed its Air Jordan XX3 shoe to be environmentally correct, perhaps the first â€śgreenâ€ť shoe in the team sports footwear category, BrandWeek reports.
Beyond the mainstream marketing campaign, Nike is touting the sneaker as being the first product in its companywide â€śConsideredâ€ť initiative, under which all products would be designed to reduce waste and incorporate environmentally friendly materials. The sneaker uses a minimal amount of adhesives and glues that are considered environmentally unfriendly, instead relying on a system of interlocking panels, which meant designing new machines to produce the product.
â€śWithin six months, youâ€™ll see other [basketball shoe] companies following our lead,â€ť said Tinker Hatfield, Nikeâ€™s vp-innovation design and special projects.
Energy Manager News
- Building a Better Turbine
- Oracle and Opower to Team Up to Make Big Data Even Bigger
- Navigant: Big Growth Ahead for BMSes
- Water, Energy Steps Being Taken at 2 KY Correctional Facilities
- Western EIM Benefits Are Up to Nearly $65M with NV Energy Participation
- FirstEnergy Ohio Seeks Changes to Rate Plan to Ensure Price Stability for Customers
- Utility Data Aggregation: How to Take the Best Approach
- Making the IoT Work for Building Managers