Nike Markets Air Jordan As Eco-Friendly
Nike has designed its Air Jordan XX3 shoe to be environmentally correct, perhaps the first â€śgreenâ€ť shoe in the team sports footwear category, BrandWeek reports.
Beyond the mainstream marketing campaign, Nike is touting the sneaker as being the first product in its companywide â€śConsideredâ€ť initiative, under which all products would be designed to reduce waste and incorporate environmentally friendly materials. The sneaker uses a minimal amount of adhesives and glues that are considered environmentally unfriendly, instead relying on a system of interlocking panels, which meant designing new machines to produce the product.
â€śWithin six months, youâ€™ll see other [basketball shoe] companies following our lead,â€ť said Tinker Hatfield, Nikeâ€™s vp-innovation design and special projects.
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