The Executive’s Daily Green Briefing

January 14, 2008

IT Departments Must Get Proactive

it-departments-must-4666.jpgThe Butler Group has published a report claiming sustainability has become a major consideration for IT management, reports CRM Today.  Mark Blowers, co-author of the report, says that many organizations are failing to become more environmentally-friendly and that IT management must become more proactive in helping move them in that direction by, “Enabling measurement of the exposure to climate change and by increasing the efficiency of IT operations, which comprise such an important part of the overall foundations for the organization.”In addition to the familiar three R’s of environmentalism-Reduce, Reuse, Recycle-the Butler Group has added a fourth for the IT manager:  Re-engineer.  Such re-engineering, which, according to Blowers, “encompasses not only equipment energy usage, but product, software and building design,” can reduce energy consumption, add efficiency benefits and lower overhead.

So far, IT departments have been slow to react because, “IT management often does not have energy expenditure in their budget.”  But since the growing amount of uncontrolled storage cannot be allowed to carry on indefinitely, IT departments, claims Bowers, must act now.

One recent report said that implementing green change in data centers is difficult. InfoWorld recently compiled a list of predictions from green IT leaders on improvements that could take place in IT departments.

Join the Discussion

Today's News

Parse The Greens, Pass The Spectacle

Parse The Greens, Pass The Spectacle

Comments on the Language of Marketing Sustainability. In today's culture of over-parsed lexicon, where we argue the meaning of ... continue »

Timberland’s Journey to Quarterly CSR Reporting
Peak Carbon
Consumers Understand Greenwash, So Why Can’t The Communications Industry?
Environmental Compliance: Initiatives Broaden, Budgets Up - Complete Apps Still Few in Number
Fewer Willing To Pay Premium For Green

Fewer Willing To Pay Premium For Green

According to a green survey from Rackspace Hosting (PDF), 44 percent of respondents are willing to pay more for green products ...

click to view full size chart »

EIA Projects 50% Growth In World Energy Use By 2030
Fuel Prices, Environment Drive Consideration Of Hybrids
Most Americans Have Made Lifestyle Changes To Help The Environment
Climate Change And Public Health

Climate Change And Public Health

Dr. Eduardo Sanchez, M.D. is interviewed by EnviroTV about the connection between climate change and public health....

click to view video »

Commute Program Helps Juniper Employees Reduce Trips
Clean Diesel Talked Up At Mid America Trucking Show
Stern Helps Launch New Carbon Ratings Agency
The Bottom Line

Marketing

Enterprise Rent-A-Car Says Thin Clients Will Save $500,000

Parse The Greens, Pass The Spectacle

Canada Ad Watchdog Releases Green Marketing Guidelines

Emissions

Ball Aims To Reduce GHG 16 Percent by 2012

Branson Plans Zero Carbon Resort, Launches Eco-Consulting Group

Wal-Mart’s New Milk Jug Cuts Costs, Customers Cry Over Spilt Milk

Hi-Tech

Novomer Makes Sacrificial Binder From Recycled CO2

‘Old’ IT Doesn’t Have To Mean ‘Inefficient’

Sony At Top, Nintendo, MS At Bottom Of Greenpeace Electronics Rankings

Efficiency

Commute Program Helps Juniper Employees Reduce Trips

AASHE Releases Annual Review of Sustainability in Higher Education

Harvard, Yale, Others Embrace Green Design

Manufacturing

EPA Web Site Provides Importing, Exporting Environmental Rules

GHG Emissions Up At Owens Corning, Energy Use Down

Maintaining Product Quality Alongside Environmental Performance

Carbon Offsets/RECs

Harrah’s Pitching Carbon Offsets

Denver International Carbon Offset Program Fails To Take Off

Passengers Will Pay For New EU Airlines Emissions Rules

CSR Reports

IBM Launches Green Consulting Service

Baxter Aims To Reduce GHG Emissions By 45% By 2015

JohnsonDiversey Saves Customers Over 1B Gallons Of Water In 2007

Major Players

P&W Geared Turbofan Engine Could Help Industry Cut Emissions

Dell Power Supply First To Receive ‘80 Plus Gold’ Certification

Dow Raising Prices, Again

See All Topics »