Absolut Vodka has announced a partnership with Live Earth in a green marketing campaign encouraging consumers to reduce the effects of global warming by making changes in their daily lives. The program, called Absolut Global Cooling, is a multi-year, multi-million dollar initiative that will spread its message through bars, nightclubs, retailers, film festivals and private events.
The Live Earth Film Series has made a collection of short movies about the effects of global warming, and Absolut will release some of these movies at more than 70 film festivals around the country.
The campaign kicks off this month with its year-long “Every Sip Makes a Statement” promotion which enables consumers to register their Absolut bottle or cocktail codes, for which one dollar per code will be given to an eco-charity. Some of the charities include The Fruit Tree Planting Foundation and The Ocean Foundation.
Retailers, Developers and Eco-Business Leaders...learn about green retail trends, consumer buying habits and sustainable business practices. Register NOW to Attend!
The 2008 Green Leaders Survey collects sustainability program insights from business and civic leaders. Learn from peers what works and what doesn't. Take survey>>
Recycling rates in the U.S. are low and getting lower. The U.S., by far the world's biggest consumer of aluminum ... continue »
Nearly three-quarters (73 percent) of financial institution executives say they plan to build new or undergo a major remodel of an existing ...
click to view full size chart »
This promotional video features restaurateurs discussing sustainable solutions and Conserve, the environmental initiative of the National Restaurant Association....
Join the Discussion