Consumers have high expectations with regard to corporate sustainability, according to the Natural Marketing Institute’s 2007 LOHAS Consumer Trends Database. Nearly 80 percent of America agrees that “it is important for companies not just to be profitable, but to be mindful of their impact on the environment and society.” This equates to 168 million adults who expect more than just profitability from companies, according to the Natural Marketing Institute. Knowing that a company is mindful of that impact translates into a variety of consumer behaviors, and makes the benefits of CSR tangible.
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Recycling rates in the U.S. are low and getting lower. The U.S., by far the world's biggest consumer of aluminum ... continue »
Nearly three-quarters (73 percent) of financial institution executives say they plan to build new or undergo a major remodel of an existing ...
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This promotional video features restaurateurs discussing sustainable solutions and Conserve, the environmental initiative of the National Restaurant Association....
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