Archive for January 31st, 2008

Republicans And Dems Equally Likely To Perform ‘Green Actions’

Republicans And Dems Equally Likely To Perform ‘Green Actions’

Political party affiliation has little bearing on the number of "green" actions people take, a new study by Porter Novelli and George Mason University shows (PDF). According to the survey, Democrats and Republicans differ ...

January 31, 2008

Corporations Step Up Recycling Efforts

Corporations Step Up Recycling Efforts

According to the EPA, consumer electronics accounted for almost 1.5 percent of 250 million tons of trash in 2006, and according to a report from the International Association of Electronics Recyclers, ...

January 31, 2008

Publicis Buys Sustainability Consultancy Act Now

Publicis Buys Sustainability Consultancy Act Now

Advertising giant Publicis Groupe has bought sustainability consultancy Act Now and renamed it Saatchi & Saatchi S. Adam Werbach, a past president of the Sierra Club, launched Act Now ...

January 31, 2008

Nokia Promises More Energy-Efficient Chargers

Nokia Promises More Energy-Efficient Chargers

Nokia has joined the WWF Climate Savers program and pledged to cut the power consumption of its battery chargers in no-load mode 50 percent by 2010. The company said it that figure ...

January 31, 2008

Green Interior Design Getting Profitable

Green Interior Design Getting Profitable

Last week, during the annual three-day Winter Market at the San Francisco Design Center, the emphasis was not only on how interior designers can specify green products for their clients but also ...

January 31, 2008

Austin Joins LED Cities and Saves Money With Green Lighting

Austin Joins LED Cities and Saves Money With Green Lighting

Cree Inc. announced that the City of Austin joined the LED City program to deploy and promote energy-efficient LED lighting. Austin joins Toronto, Raleigh, and Ann Arbor. ...

January 31, 2008

British Gas Reprimanded for Greenwashing

British Gas Reprimanded for Greenwashing

The Advertising Standards Authority said that British Gas broke advertising rules by describing its "greenest" dual fuel package as "zero carbon" in a TV commercial. Fourteen viewers complained it ...

January 31, 2008

Pro Sports Go Green

Pro Sports Go Green

When the Philadelphia Eagles launched its Go Green campaign in 2003, it was the first pro athletic team to implement a major environmental initiative. Over the next five years, other teams ...

January 31, 2008

RecycleBank Gets Airtime At Davos

RecycleBank Gets Airtime At Davos

Here's a short promotional video on RecycleBank that Coca-Cola shared at the 2007 World Economic Forum in Davos, Switzerland. While we don't usually show promos, RecycleBank offers an interesting marketing platform for businesses. RecycleBank tries ...

January 31, 2008

DOE Abandons FutureGen CO2 Project

DOE Abandons FutureGen CO2 Project

The U.S. Department of Energy plans to pull its support of a $1.8 billion FutureGen project to build a power plant that captures pollution underground, according to this report. A ...

January 31, 2008

Demand Drives GMA Sustainability Initiative

Demand Drives GMA Sustainability Initiative

Sustainability initiatives are taking on greater urgency for consumer products companies as consumers, retailers, non-governmental organizations (NGOs), and their own employees push for an increased focus on environmental and social issues. We recently attended the ...

January 31, 2008

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