February 1, 2008
Wal-Mart Canada Breaks Green Ad Campaign
In Canada, Wal-Mart has launched “Big Reduction” – a 30-second TV spot that touts some of the company’s green policies, such as its eco-friendly light bulbs, its purchase of emission-free power, its increased insulation of roofs on new stores, and its recycling efforts.
The spot, whose tage is “We’re reducing our impact on the environment,” points viewers to a website where they can learn about the company’s organic offerings, its green initiatives and its partnership with the environmental group Evergreen. The new green campaign includes online ads set to break next week.
Last week, in a speech, Wal-Mart CEO H. Lee Scott, Jr. pledged to make the company greener through various actions, most notably by reducing the energy consumption of many of its products, such as air-conditioners and TVs.
Advertisers
Stay competitive through sustainability.
Find out how at the SAP Sustainability Resource Center. >>
EFFECTIVELY MANAGE WATER COMPLIANCE
Understand how increased enforcement may affect your company. Find out more >>
EPA mandatory emissions reporting starts Jan 1st
CSA Standards can help your organization get ready for compliance. Find out how. >>
Join the Discussion
Recent Daily News [ see all ]
- 11/06/2009
- 11/05/2009
- 11/04/2009
- Emissions Intensity Falling Globally
- JohnsonDiversey Ups GHG Reduction Target to 25%
- Sainsbury’s Offers Free London Electric Car Charging
- Carbon Trading Could Trigger a ‘Sub-prime Style’ Economic Crash
- Peabody, Exxon Accused of Undermining Climate Talks
- BMW, Toyota, Ford Tout Eco-cars
- In ‘Apathy Gap,’ Energy Efficiency at Home Ranks Low
- China Pushes for CO2 Storage, Not Emissions Reductions
- Clean Tech VC Funding On Rebound, Up 50% Since 2nd Quarter
- IECC Building Code Recommendations Add Up to 30% in Energy Efficiency Gains
- Disney Buys $7M in Reforestation Offsets, a Corporate Record
- McKesson to Save $300K Via Fuel-Efficient Vehicles
- Sprint to Save $2.1M With Eco-Friendly Packaging
- U.S. Export-Import Bank Adopts Carbon Policy to Support Renewable Energy
- Greening the Automotive Supply Chain
- Yokohama Rubber Cuts GHG Emissions 13.4% in 2008
- Electronics Industry Lawsuit Called ‘Attack on States’ Rights’
- Wal-Mart Adding LEDs to 650 Stores
- One Committee Down for Senate Climate Bill, Five More to Go
- EU Poised to Give Heavy Industry Free Carbon Permits
- ResponsibleTravel.com Scuttles Carbon Offsetting Option
- U.S. Cap-and-Trade Creates Winners and Losers among Largest Emitters
- DOE Awards $155M to Make Industrial Sector More Energy Efficient
- System Upgrades Power Up Energy Savings for Hotels
- Xerox Cuts GHG Emissions by 20% from 2002
- Waste Management Landfill Gas Project Complete
- Intel, Pepsi, Kohl’s Stay Atop Green Power Partnership list
- Wal-Mart Thinks Big With Smaller Stores
- Despite Critics, Gore ‘Proud’ to Invest in Green Firms
- Metal Recyclers Spar Over Ship Recycling Site
Industry Voices [ see all ]
A Roadmap for a Renewable Energy Partnership
Brad Cashaw
Vice President
Quaker Foods and Snacks Supply Chain and Sustainability
Forest Carbon Core to Climate Change Deal
Chris Elliott
Forest Carbon Initiative Lead
World Wildlife Fund
VCS and CarbonFix Tops in Review of Forestry Carbon Standards
Paulo Lopes
Carbon Management Consultant
Carbon Clear
Reader Comments
How can Wal Mart say they are reducing their impact on the environment. They expect company’s like Frito-Lay, Coke, Pepsi, etc. to service their stores on a daly basis. That means more emissions by delivery vehicles heading to their stores. In some cases I have heard that some company’s give them twice a day service. This is criminal. I say get less deliveries and use their on staff to fill shelves and reduce greenhouse gases! What a great idea.
Jerry Maher | February 22nd, 2008