Major Magazines Launch Recycling Initiative

February 4, 2008

Email this story Print this post Add your comments

Major magazine publishers teamed up with New York City last week to launch a program called ReMix – Recycling Magazines is Excellent. The goal is for people to recycle their magazines instead of throwing them away.

The move builds on a trend towards favoring magazines that use recycled paper. For instance, Barnes & Noble specifically promotes magazines that use recycled paper, and in 2004, Aveda began to advertise only in magazines that use at least ten percent recycled paper. Wal-Mart culled nearly 1,000 titles from the magazines its stores carry, a move partially inspired by the company’s focus on sustainability.

A big recycling issue is newsstands, where only one of every four magazines is sold. According to a study by Time, Inc. and Verso Paper, 95 percent of those unsold magazines get recycled. It’s the ones sold that have a low 17 percent recycling rate. That’s why publishers launched ReMix. The advocacy group Co-op America estimates that if all North American magazines used just 30 percent recycled paper, 1.7 billion pounds of GHG would not be emitted.

Last year, Magazine Publishers of America launched an initiative to get readers to recycle their magazines. One magazine, The Economist, is working with two sustainability organizations to study its carbon footprint.

Email this story Print this post Add your comments

Advertisers

Enhance Sustainability. Improve Profitability.

Learn how at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Best Practices: Product Environmental Compliance

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Recent Daily News [ see all ]

11/20/2009
11/19/2009
11/18/2009

Charts [ see all ]

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Nike Tops Annual Climate Action Scores

Oceans May Trap more Carbon than Forests

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."

Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."

Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."

peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."

Environmental Leader