The UK’s Sustainable Development Commission has published You Are What You Sell to help businesses and governments realize sustainable development. Businesses taking a products-approach to sustainability can anticipate the future and shape policy, as well as build brand value and minimize supply chain risks, according to the SDC. As part of the publication, Dr Alan Knight discusses the challenges faced due to shopping habits. See part 2 and part 3 here.
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Comments
Dr. Knight provides an insightful look into the role that the retailer plays in helping both consumer and manufacturer select products that have less impact on the ecosystem. The three criteria of not increasing poverty, not adding to GHG emissions, and possessing a ecological footprint that can be supported by a single planet are virtuous and deserve attention. It is however necessary to go beyond this metric and strive for consumption practices that are restorative in nature, that actually go beyond these goals. An excellent resource that is readily understood by a wide range of audiences that addresses consumption is the Story of Stuff. http://www.storyofstuff.org
David France February 6th, 2008