February 12, 2008
Australia Releases Green Marketing Guidelines
The Australian Competition and Consumer Commission has released green guidelines for marketers, The Age reports. guidelines to combat businesses wrongly claiming their products or operations are “environmentally friendly”, or “green”.
Fines for those found guilty of misleading conduct can be as high as $1.1 million for companies and up to $220,000 for individuals.
The ACCC advises companies to steer away from using vague words such as “green,” “environmentally friendly,” or “environmentally safe,” according to the article.
In the U.S., the Federal Trade Commission is updating its Green Guides.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Standards & Compliance Briefing: ZigBee, EMAS, ISO 14001, LEED
Reader Comments
It was nice to see that you people are working for greening the business. My research project is also on the green technology and green business. i would love to share and gain knowledge with you.
Keep it up
Rajan Sridhar | March 4th, 2008
Wonderful to know that countries are taking green initiatives seriously. I am looking at researching trends in sustainable marketing. Would love to know more.
Regards
Atyasha
Atyasha Singh | January 12th, 2011