Kraft Becomes ‘Official Food Sponsor of RecycleBank’

February 12, 2008

Email this story Print this post Add your comments

Kraft Foods has signed on as the “Official Food Sponsor of RecycleBank.” The official sponsorship status is given to one industry leader per category.”We’re addressing packaging sustainability from start to finish and seeking to make recycling easier for our consumers,” said Roger Zellner, director of sustainability research, development and quality, Kraft Foods.

Currently, RecycleBank is in more than 35 municipalities throughout Pennsylvania, Delaware, Massachusetts, Vermont and New Jersey with plans for nationwide expansion this year (last year, RecycleBank received a $2 million investment from Coca-Cola to help with the expansion).

RecycleBank gives points to households for their recycling efforts. Households receive a cart embedded with an RFID (radio frequency identification) chip. Through the single-stream recycling process, all materials are placed into the cart for curbside pickup. Recycling trucks retrofitted with RecycleBank technology read the RFID chip and record the amount the household recycles.

The weight and participation is then translated into RecycleBank Points which can be used with more than 400 national and local RecycleBank Reward Partners, such as Kraft.

Email this story Print this post Add your comments

Advertisers

Stay competitive through sustainability.

Find out how at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Best Practices: Product Environmental Compliance

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Recent Daily News [ see all ]

11/20/2009
11/19/2009
11/18/2009

Charts [ see all ]

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Nike Tops Annual Climate Action Scores

Oceans May Trap more Carbon than Forests

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."

Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."

Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."

peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."

Environmental Leader