February 13, 2008
Green Travel Trending Up For Corporations
A joint ACTE/KDS survey (PDF) indicates that 59 percent of respondents companies now have CSR charter, and that the same percent of their travelers (59%) look to these charters in making environmental travel decisions.
Looking beyond the travel program, survey respondents were also familiar with their respective company’s overall approach to CSR. This included neighborhood educational activities, emission offsetting, and carbon reduction at production plants. Fifty-one percent believed their company was doing the “right” thing, while 39 percent believed more could be done. (The remaining 10 percent was divided on their company’s CSR performance, but rated it as insignificant.)
The joint survey revealed that cost reduction and traveler security were given an equally high priority for 2007. Yet corporate social responsibility climbed in priority to the top spot in for 29 percent of the respondents, up nine points from last year.
Below are clips of Susan Gurley, executive director of the Association of Corporate Travel Executives and Stanislas Berteloot, marketing director at KDS, speaking about the report.
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