Environmental Leader

At a UN climate meeting, Richard Branson, head of Virgin Group, offered to set up an “environmental war room” to combat climate change, Wired reports. He envisions a quasi-independent but UN-linked office that would promote climate change best practices and mediate between countries.

“There is no coordination of ideas” currently, Reuters reports Branson as saying. “In a war situation, you literally have a war room, and we have a crisis that is bigger than World War I and II combined.”

Branson, who has offered a $25 million prize for an invention to remove carbon dioxide from the environment, urged the 20 richest nations to match his offer. Branson says the $525 million scientific prize would be the largest in history.

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