Coca-Cola promoted its recycling efforts at the Daytona 500. The company debuted a new 24-foot interactive trailer that fans could visit and tour. The trailer featured interactive media, including new public service announcements from members of the Coca-Cola Racing Family, such as: Tony Stewart, Mark Martin, Dale Jarrett, Greg Biffle and Kyle Petty.
In 2007, Coca-Cola Enterprises established Coca-Cola Recycling to focus on recovering and recycling packaging materials used in North America - including PET, aluminum, cardboard and plastic film.
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