EcoMom parties, where the talk is about installing compact fluorescent light bulbs, buying in bulk, and using “smart” power strips that shut off electricity to the espresso machine, microwave, X-Box, VCR, coffee grinder, television and laptop when not in use, are gaining in popularity, The New York Times reports.
At its center is the EcoMom Alliance, which the Times calls part “Hints from Heloise” and part political self-help group It boasts 9,000 members across the country.
Although the group isn’t organized for it, this looks like the perfect word of mouth setup for marketers.
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There’s no question that ecolabeling is in demand as companies in all sectors launch marketing focused on "green" company and product attributes. ... continue »
Close to all American consumers (90%) believe that acting in an environmentally responsible way is important, but feel corporations hold most of ...
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Nest recently held their 2nd designer discussion "Design with a conscious". with a packed house, three product designers spoke about their ...
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