Comments on: Is It Time To Ease Off On The Sustainability Talk? http://www.environmentalleader.com/2008/02/21/is-it-time-to-ease-off-on-the-sustainability-talk/ The Executive's Daily Green Briefing Mon, 23 Nov 2009 21:16:51 -0800 http://wordpress.org/?v=2.8.4 hourly 1 By: Jason Bean http://www.environmentalleader.com/2008/02/21/is-it-time-to-ease-off-on-the-sustainability-talk/comment-page-1/#comment-38966 Jason Bean Fri, 22 Feb 2008 16:31:05 +0000 http://www.environmentalleader.com/2008/02/21/is-it-time-to-ease-off-on-the-sustainability-talk/#comment-38966 While there will, unfortunately, always be those companies and organizations that will use the phrase of the day to hock their wares, we should not overlook the exciting fact that sustainability and environmental stewardship and being green are on the forefront of everyone's mind. This growing interest leads to real programs and efforts that generate real results positively effecting our environment and peoples habits. Consumers growing interest in products and services offering a "green" benefit are also growing more astute and questioning exactly "how" a company is operating in an 'environementally sustainable' manner. Jason Bean Paper Retriever Program Manager AbitibiBowater While there will, unfortunately, always be those companies and organizations that will use the phrase of the day to hock their wares, we should not overlook the exciting fact that sustainability and environmental stewardship and being green are on the forefront of everyone’s mind. This growing interest leads to real programs and efforts that generate real results positively effecting our environment and peoples habits. Consumers growing interest in products and services offering a “green” benefit are also growing more astute and questioning exactly “how” a company is operating in an ‘environementally sustainable’ manner.

Jason Bean
Paper Retriever Program Manager
AbitibiBowater

]]> By: Brendan Dunphy http://www.environmentalleader.com/2008/02/21/is-it-time-to-ease-off-on-the-sustainability-talk/comment-page-1/#comment-38959 Brendan Dunphy Fri, 22 Feb 2008 16:07:16 +0000 http://www.environmentalleader.com/2008/02/21/is-it-time-to-ease-off-on-the-sustainability-talk/#comment-38959 Interestingly, they recognise a real problem with escalating industry rhetoric but then fail to offer an alternative language other than touchy-feely psycho-babble that will leave consumers and execs exactly where they started, bemused and confused! The language of the sustainability debate is currently either in the CSR ivory tower, NGO or Governemnt and none resonate with those that need to understand and change - the average businessman, consumer or citizen. Interestingly, they recognise a real problem with escalating industry rhetoric but then fail to offer an alternative language other than touchy-feely psycho-babble that will leave consumers and execs exactly where they started, bemused and confused! The language of the sustainability debate is currently either in the CSR ivory tower, NGO or Governemnt and none resonate with those that need to understand and change – the average businessman, consumer or citizen.

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