In the hope of pumping up its CSR efforts, UK mobile phone company Orange has dumped Edelman and brought in CSR specialists Planet 2050 and Good Business, PRWeek reports.
Edelman arm First&42nd handled the account, which was believed to be worth around £100,000 a year. Edelman retains the Orange B2B account.
Orange says it wants to focus on minimizing the impact its business has on the environment and advising customers on safe and responsible use of its products and services.
Retailers, Developers and Eco-Business Leaders...learn about green retail trends, consumer buying habits and sustainable business practices. Register NOW to Attend!
The 2008 Green Leaders Survey collects sustainability program insights from business and civic leaders. Learn from peers what works and what doesn't. Take survey>>
Today's combination of dwindling natural resources, economic uncertainty, and the growing threat of global warming underscores the urgent need to embrace "being ... continue »
The National Geographic Society and the international polling firm GlobeScan have unveiled a new mechanism for measuring and comparing individual consumer behavior ...
click to view full size chart »
Joe Sprouls gives a tour of Citigroup's $310 million Green Skyscraper.
Join the Discussion