GE Shines Up Global Message For Olympics
GE sees its sponsorship of the Beijing Olympics as a way to “prove to potential customers and shareholders in the developed world that G.E.’s creativity is translating into big sales in the developing one,” The New York Times reports.
The company is building an imagination center in the middle of the Olympic Green, a two-story building that is half fun house, half museum exhibit. And it is putting the finishing touches on a series of print ads and commercials that put an Olympic spin on its effort to bring desalination technology to the Middle East, X-ray technology to China and heart monitoring gear to India.
On the ground, the Olympics is a big international business convention, according to the article, with sponsors bringing in large numbers of clients – the people GE will be targeting with much of its marketing. The Olympics could serve as a way for GE to reach universal brand awareness, which the article says the company does not yet have.
The company has a big advantage when it comes to reaching television viewers too. GE owns 80 percent of NBC, which has the U.S. broadcast rights for the Olympics.
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- Tesla Becoming a Major Player in the Energy Storage Market
- Federal Agencies Must Use eProject Builder for All ESPC Projects
- Refrigeration Battery Works as Energy Storage
- 400 kW Fuel Cell System Powers Comcast Facility
- City Picks UtilityTRX for Utility Bill Management
- FridgeWize Unveils HVAC EC Motors
- Aztec AMC Modular HVAC system Reduces Data Center Cooling Costs
- Verismic Does Remote PC Power Management