When respondents to EcoAlign’s third EcoPinion Survey were shown a mix of 12 companies representing various industries and asked which they thought were most committed to using or providing renewable energy, 81 percent picked GE. Toyota was second at 65 percent.
Fifty-four percent of consumers could not name, on an unaided basis, a company who supplied renewable or “green” energy.
Overall, the report finds that very few brands have any resonance in the market for green products and services. Consumers also largely have a neutral, wait-and-see stance on company commitments and leadership on renewable energy, energy efficiency and the environment.
Findings from the EcoPinion Survey Report include:

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