Discovery Channel Primes Pump For Planet Green
The telecasts will showcase the branded integration opportunities Planet Green is offering advertisers. The advertisers joining Planet Green at launch include Home Depot, S.C. Johnson Waste Management and General Motors.
The advertiser association with Planet Green can stretch to the network’s Web site, TreeHugger.com and other platforms. A Waste Management banner was spotted on PlanetGreen.com before it was removed, according to the article.
Planet Green programming will include a cooking show with Emeril Lagasse that is shot in a Whole Foods Market.
Energy Manager News
- LED Projects Must Be Carefully Planned
- Energy Managers Buoyed By Supreme Court’s Demand Response Decision
- Dover, N.H., Saves More Than Projected Under EPC
- Datacenters Underestimating Coal Use
- Transmission Upgrades Give SPP a $240M ‘Bang for the Buck’
- Data Analytics Deepens its Hold on Facilities
- Global Plate and Frame Heat Exchanger Market Growing
- Duke Energy Renewables, Lockheed Martin Sign PPA