Samsung, Toshiba Top Greenpeace Electronics Guide – Nintendo In Basement · Environmental Leader · Green Business, Sustainable Business, and Green Strategy News for Corporate Sustainability Executives

March 20, 2008

Samsung, Toshiba Top Greenpeace Electronics Guide – Nintendo In Basement

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Samsung and Toshiba share the top spot in the latest edition of Greenpeace’s quarterly Guide to Greener Electronics (PDF). Nokia missed out on top spot due to a “penalty point for inconsistent global takeback” and Nintendo is still in the cellar. Microsoft and Philips both improved their scores.

The biggest news from Greenpeace isn’t in the current report, but will be a major part of the next one The group says that moving forward it will be scoring the companies on 5 energy criteria, including the efficiency of their products, how much renewable energy they use and if they are committed to significantly reduce emissions.

In the current report, Samsung and Toshiba share top spot with a score of 7.7 (10 is perfect). Nokia, Sony, Dell and Lenovo all received 7.3. Apple, which in the past has been the target of Greenpeace campaigns,” continues its steady rise due to new products like the MacBook Air with less toxic chemicals helping boost Apple to 6.7,” according to Greenpeace.

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The activist group says that Nintendo, which was lambasted in the last report, made some tiny changes to score 0.3, since being the first company to score 0 when added last November. “Nintendo remains the odd one out with no public policy on toxics elimination or recycling, unlike the other 17 companies in the guide. We have requested information from Nintendo head offices several times and sent it the ranking in advance but have received no response.”

Among Nintendo’s competitors, Microsoft improved it’s score to 4.7, mainly by bring forwards its deadline to 2010 for eliminating toxic PVC and BFR’s. Sony remains the leading console maker on 7.3, even though Greenpeace says it has yet to introduce any green innovation in the Playstation. Greenpeace recently enlisted gamers in a campaign to persuade Sony, Nintendo, and Microsoft to make their products greener.

The Sony Vaio TZ11 notebook, the Sony Ericsson T650i mobile phone and the Sony Ericsson P1i PDA came out on top in Greenpeace’s “Searching for Greener Electronics” survey which was released at CeBIT.

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Reader Comments

Who gives a crap what greenpeace thinks? It is because of groups like this that offer nothing but useless information (and forces it on others) that make me mad that we have freedom of speech. I’m gonna play my “toxic” Wii and DS, on my also toxic Panasonic TV and recommend others do the same. Greenpeace is by far the least useful of the environmental rights cults. This makes me want to buy from all the brands that are 6 and lower just to spite them. Except Microsoft because I’m an Apple person.

Jules | March 21st, 2008

A helpful tool to assess the specific products offered by electronics manufacturers is the EPEAT multi-attribute environmental rating system (www.epeat.net). It currently covers desktops, laptops and monitors and will expand over the next year or so to address printers, servers, TVs and mobile devices. With 51 specific, verifiable criteria covering 8 general areas: toxics reduction, materials selection, energy efficiency, takeback and recycling, design for end of life management,product longevity, company performance and packaging, the system can help consumers choose greener products to reduce the environmental impact of their electronics use. http://www.epeat.net

Green Girl | March 21st, 2008

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