March 23, 2008
PepsiCo Promotes ‘Positive Water Balance’ On Labels
PepsiCo India is changing all of the labels on Aquafina, its bottle water brand, to announce that by next year, PepsiCo India will be a positive water balance company. This is the first time PepsiCo has communicated a CSR initiative through its packaging, according to the Economic Times. The labels will urge consumers to partner with the company to “use water wisely so it could be enjoyed by future generations.”
PepsiCo says it has reduced water usage in its manufacturing plants by over 60 percent, and that it has saved 2 billion liters of water in the process, the article reports. PepsiCo may extend the messaging to other brands at a later stage.
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Reader Comments
If Pepsi moved away from the plastic, BOPP water bottle labels to FiberStone® water-free labels they’d reduce plastic by 80% and save millions of gallons of water per year. I’d like to see them take a good look at their packaging.
Jeff Salisbury | March 25th, 2009