Environmental Leader

Research from Natural Marketing Institute shows that 40-50 percent of Americans recycle common materials “all of the time.” While consumers are increasingly engaging in various green behaviors, some of the fundamentals could be improved upon, NMI writes. Recycling is a basic green behavior, and one that most Americans have easy access to. However, NMI says that “there may not be enough incentive for consumers to recycle, and in a world where consumers are stressed for time and looking for convenience in consumption and disposal, recycling falls in priority.”

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