March 25, 2008
Read This Before Heading Down The Green Path
BusinessGreen has published a list of the top 10 issues a company should consider before launching a CSR program:
- To show you’re serious about environmental responsibility, you should integrate it into the very fabric of the company.
- CSR requires a long term investment of people and resources. Don’t start unless you’re dedicated to continue if times get hard.
- There are three main ways to perceive the business case for CSR; Cost savings, risk mitigation, and new business opportunities. Find out which is yours.
- An executive leader or team that focuses strictly on CSR is necessary to promote and coordinate efforts.
- CSR stretches across many different parts of the organization. As many as possible need to be involved from the get-go.
- Know the metrics you need to measure and the goals that need to be reached.
- Take a hard look at your broader processes. For example, make vendors in your supply chain follow good CSR practices that fit your goals instead of just going after the low-hanging fruit.
- Involve all of your external stakeholders in the process.
- Engage all employees in the process.
- Make your CSR program global, but implement it at a local level.
Read the article here.
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