March 25, 2008

Read This Before Heading Down The Green Path

BusinessGreen has published a list of the top 10 issues a company should consider before launching a CSR program:

1. To show you’re serious about environmental responsibility, you should integrate it into the very fabric of the company.
2. CSR requires a long term investment of people and resources. Don’t start unless you’re dedicated to continue if times get hard.
3. There are three main ways to perceive the business case for CSR; Cost savings, risk mitigation, and new business opportunities. Find out which is yours.
4. An executive leader or team that focuses strictly on CSR is necessary to promote and coordinate efforts.
5. CSR stretches across many different parts of the organization. As many as possible need to be involved from the get-go.
6. Know the metrics you need to measure and the goals that need to be reached.
7. Take a hard look at your broader processes. For example, make vendors in your supply chain follow good CSR practices that fit your goals instead of just going after the low-hanging fruit.
8. Involve all of your external stakeholders in the process.
9. Engage all employees in the process.
10. Make your CSR program global, but implement it at a local level.

Read the article here.

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