BP Tops Greenpeace In Green Brands Survey
Marks and Spencer is the brand with the most green credentials, followed closely by Innocent in second place and The Body Shop in third, according to a survey of 1,000 UK marketing pros from Marketing Week and Yougov. The survey’s goal was to reveal the top ten and ten worst green brands in the UK.
Detergent company Ecover and car manufacturer Honda came in at number five and six, respectively. BP came in at the number nine spot. But all three of these brands came in ahead of Greenpeace, which finished as the 10th greenest brand.
The survey also uncovered the fact that the UK’s marketing fraternity believe Shell and Exxon Esson to be the two least credible green brands in the UK. McDonald’s features as the third least green-friendly brand to UK marketers – charting close to Coke, perceived as the eighth least green friendly company.
Top ten green brands:
2. The Body Shop
Bottom ten green brands:
10. British Gas
Stay Up-to-Date On Environmental Management, Energy & Sustainability News with EL's Free Daily Newsletter
Energy Manager News
- How to Think about Energy Efficiency
- Demand Response for Restaurants, Retail
- EV Charging Stations with Energy Storage Save City $7,000 per Year in Demand Charges
- Santa Barbara School District Uses Prop 39 Funds for Energy Improvements
- Hydronic Heating and Cooling Addresses Glass Building HVAC Challenges
- Accenture Acquires Energy Procurement Company
- Schneider Granted $400M Basic Ordering Agreement for Corps of Engineers
- E-Commerce Energy Offered in New York