BP Tops Greenpeace In Green Brands Survey
Marks and Spencer is the brand with the most green credentials, followed closely by Innocent in second place and The Body Shop in third, according to a survey of 1,000 UK marketing pros from Marketing Week and Yougov. The survey’s goal was to reveal the top ten and ten worst green brands in the UK.
Detergent company Ecover and car manufacturer Honda came in at number five and six, respectively. BP came in at the number nine spot. But all three of these brands came in ahead of Greenpeace, which finished as the 10th greenest brand.
The survey also uncovered the fact that the UK’s marketing fraternity believe Shell and Exxon Esson to be the two least credible green brands in the UK. McDonald’s features as the third least green-friendly brand to UK marketers – charting close to Coke, perceived as the eighth least green friendly company.
Top ten green brands:
2. The Body Shop
Bottom ten green brands:
10. British Gas
Energy Manager News
- Clauses to Consider in Green Leases
- Bahama Yacht Club to Generate Power from Solid Waste
- Duke Energy, USF Launch Solar Battery Research Initiative
- Energy Storage Helps Hotel Reduce Demand Charges by 10%
- EU Smart Campus Pilot Achieves 30% Energy Savings
- Uline to Operate 130 GenDrive Fuel Cell Units from Plug Power
- Los Angeles Shopping Center Installs 504 kW Solar
- SustainCo Wins $575,000 Contract for Energy Management Controls