Marks and Spencer is the brand with the most green credentials, followed closely by Innocent in second place and The Body Shop in third, according to a survey of 1,000 UK marketing pros from Marketing Week and Yougov. The survey’s goal was to reveal the top ten and ten worst green brands in the UK.
Detergent company Ecover and car manufacturer Honda came in at number five and six, respectively. BP came in at the number nine spot. But all three of these brands came in ahead of Greenpeace, which finished as the 10th greenest brand.
The survey also uncovered the fact that the UK’s marketing fraternity believe Shell and Exxon Esson to be the two least credible green brands in the UK. McDonald’s features as the third least green-friendly brand to UK marketers - charting close to Coke, perceived as the eighth least green friendly company.
Top ten green brands:
1. M&S
2. The Body Shop
3. Innocent
4. Co-OP
5. ECover
6. Honda
7. Waitrose
8. Tesco
9. BP
10. Greenpeace
Bottom ten green brands:
1. Shell
2. Exxon/Esso
3. McDOnalds
4. BP
5. BA
6. Ryanair
7. BAA
8. Coke
9. E.ON
10. British Gas
Retailers, Developers and Eco-Business Leaders...learn about green retail trends, consumer buying habits and sustainable business practices. Register NOW to Attend!
The 2008 Green Leaders Survey collects sustainability program insights from business and civic leaders. Learn from peers what works and what doesn't. Take survey>>
At Yahoo! headquarters, we recently installed an interactive touch screen next to our corporate cafeteria. The Green Screen, as we fondly ... continue »
Seventy-one percent of North Americans want to know about the socially responsible behavior of brands they buy - but the majority of ...
As plastic bags litter China's countryside the government is putting the pressure on the manufacturers, good news for China's cloth bag industry....
Join the Discussion