Environmental Leader

For Earth Week and National Park Week, Macy’s is launching a green campaign dubbed Turn Over A New Leaf that kicks off on April 20 and runs through April 27.

It will include special promotions, merchandise, in-store events, and a national charity shopping event – all of the proceeds for the charity event – One Good Turn – will go to the National Park Foundation, which is partnering with the retailer on the green campaign. The retailer will introduce a 100 percent natural cotton reusable tote bag for the event and other eco-friendly merchandise will be available from vendors like Origins, Hush Puppies, and DKNY.

On Earth Day, promotions will include a free sapling to the first 100 customers in each store. The campaign also includes a national online sweepstakes and an electronic field trip to Everglades National Park. The sweepstakes grand prize is a new Ford hybrid.

Expect TV, radio, and print ads.

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