Toyota Second To None In Green Brands Survey

March 31, 2008

Email this story Print this post Add your comments

The top four brands seen as truly green are Toyota (9.4%) , BP (3.3%), Body Shop (3.1%), and Honda (2.7%), according to the 2008 Brandjunkie survey.

Unfortunately for marketers, the top answer given was “none,” at 19.4 percent.

“Obviously, the dominating trend in these responses is skepticism; however, that skepticism is tempered by a pronounced sense of hope expressed by brandjunkies, Jim Thompson writes on brandchannel.com. “And that should be encouraging for everyone in the industry.”

Another recent green brand survey found that Marks and Spencer is the brand with the most green credentials, followed closely by Innocent in second place and The Body Shop in third.

Email this story Print this post Add your comments

Advertisers

Stay competitive through sustainability.

Find out how at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Survey Results: Product Environmental Compliance Best Practices

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Reader Comments

The fact that oil and car companies are so prominent must say more about the power of their advertising than their committment to sustainability.

Brendan Dunphy | April 3rd, 2008

Recent Daily News [ see all ]

11/20/2009
11/19/2009
11/18/2009

Charts [ see all ]

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Nike Tops Annual Climate Action Scores

Oceans May Trap more Carbon than Forests

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."

Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."

Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."

peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."

Environmental Leader