Environmental Leader

Toys R Us has launched a line of environmentally friendly toys. The first toys in the collection include natural wooden toys, natural cotton plush animals and organic cotton dolls – will be available nationwide and online by Earth Day. Additional items in the line will be introduced later this year.

The toys come packaged in earth-tone colored boxes that bear a green reversed “R” logo with a green leaf, encircled by the words “Recycle, Renew, Reuse, Re-think.”

The toys come in packaging that is made from no less than 70 percent recycled material. The natural wooden toys are decorated using a wood-burning technique and are marked with the Forest Stewardship Council logo. The natural cotton plush animals and organic cotton dolls are colored using natural or water-based dyes and are made with unprocessed, unbleached and untreated cotton.

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