Frito-Lay is planning a major ad campaign to tout that one of the factories that makes SunChips is powered by the sun. A field of solar concentrators at Frito-Lay’s Modesto, Calif. manufacturing facility will go online April 21, one day before Earth Day.
It’s not Frito-Lays first solar move. Last October, it completed installation of its planned solar electric power system on the roof of its Arizona Service Center, the company’s largest U.S. distribution center.
For SunChips solar debut, Frito-Lay has already rolled out national print, online and television advertising.
Get this, SunChips will run a solar-powered print ad in newspapers across the country on Earth Day itself. If you hold it up to the sun, some kind of Cracker Jack secret decoder ring science reveals a secret message. In Modesto, a solar-powered billboard will reveal a SunChips message by casting a shadow that changes the look of the outdoor billboard as the sun tracks across the sky.
The new SunChips brand advertising and Website were created by Juniper Park, Toronto, and OMD in New York is
handling media buys.
The New York Times covered some of this last week.
SunChips features the Center for Resource Solutions’ Green-e symbol on its packaging, indicating the purchase of RECs. The RECs are part of last year’s PepsiCo purchase.
Frito-Lay isn’t just interested in the sun either. It’s planning to make its Casa Grande plant a net zero facility.
Retailers, Developers and Eco-Business Leaders...learn about green retail trends, consumer buying habits and sustainable business practices. Register NOW to Attend!
The 2008 Green Leaders Survey collects sustainability program insights from business and civic leaders. Learn from peers what works and what doesn't. Take survey>>
Recycling rates in the U.S. are low and getting lower. The U.S., by far the world's biggest consumer of aluminum ... continue »
Nearly three-quarters (73 percent) of financial institution executives say they plan to build new or undergo a major remodel of an existing ...
click to view full size chart »
This promotional video features restaurateurs discussing sustainable solutions and Conserve, the environmental initiative of the National Restaurant Association....
Join the Discussion