April 3, 2008
SunChips Solar Coming-Out Party
Frito-Lay is planning a major ad campaign to tout that one of the factories that makes SunChips is powered by the sun. A field of solar concentrators at Frito-Lay’s Modesto, Calif. manufacturing facility will go online April 21, one day before Earth Day.
It’s not Frito-Lays first solar move. Last October, it completed installation of its planned solar electric power system on the roof of its Arizona Service Center, the company’s largest U.S. distribution center.
For SunChips solar debut, Frito-Lay has already rolled out national print, online and television advertising.
Get this, SunChips will run a solar-powered print ad in newspapers across the country on Earth Day itself. If you hold it up to the sun, some kind of Cracker Jack secret decoder ring science reveals a secret message. In Modesto, a solar-powered billboard will reveal a SunChips message by casting a shadow that changes the look of the outdoor billboard as the sun tracks across the sky.
The new SunChips brand advertising and Website were created by Juniper Park, Toronto, and OMD in New York is
handling media buys.
The New York Times covered some of this last week.
SunChips features the Center for Resource Solutions’ Green-e symbol on its packaging, indicating the purchase of RECs. The RECs are part of last year’s PepsiCo purchase.
Frito-Lay isn’t just interested in the sun either. It’s planning to make its Casa Grande plant a net zero facility.
Advertisers
Make sustainability part of your strategy.
Get equipped at the SAP Sustainability Resource Center. >>
EFFECTIVELY MANAGE WATER COMPLIANCE
Understand how increased enforcement may affect your company. Find out more >>
EPA mandatory emissions reporting starts Jan 1st
CSA Standards can help your organization get ready for compliance. Find out how. >>
Join the Discussion
Recent Daily News [ see all ]
- 11/06/2009
- 11/05/2009
- 11/04/2009
- Emissions Intensity Falling Globally
- JohnsonDiversey Ups GHG Reduction Target to 25%
- Sainsbury’s Offers Free London Electric Car Charging
- Carbon Trading Could Trigger a ‘Sub-prime Style’ Economic Crash
- Peabody, Exxon Accused of Undermining Climate Talks
- BMW, Toyota, Ford Tout Eco-cars
- In ‘Apathy Gap,’ Energy Efficiency at Home Ranks Low
- China Pushes for CO2 Storage, Not Emissions Reductions
- Clean Tech VC Funding On Rebound, Up 50% Since 2nd Quarter
- IECC Building Code Recommendations Add Up to 30% in Energy Efficiency Gains
- Disney Buys $7M in Reforestation Offsets, a Corporate Record
- McKesson to Save $300K Via Fuel-Efficient Vehicles
- Sprint to Save $2.1M With Eco-Friendly Packaging
- U.S. Export-Import Bank Adopts Carbon Policy to Support Renewable Energy
- Greening the Automotive Supply Chain
- Yokohama Rubber Cuts GHG Emissions 13.4% in 2008
- Electronics Industry Lawsuit Called ‘Attack on States’ Rights’
- Wal-Mart Adding LEDs to 650 Stores
- One Committee Down for Senate Climate Bill, Five More to Go
- EU Poised to Give Heavy Industry Free Carbon Permits
- ResponsibleTravel.com Scuttles Carbon Offsetting Option
- U.S. Cap-and-Trade Creates Winners and Losers among Largest Emitters
- DOE Awards $155M to Make Industrial Sector More Energy Efficient
- System Upgrades Power Up Energy Savings for Hotels
- Xerox Cuts GHG Emissions by 20% from 2002
- Waste Management Landfill Gas Project Complete
- Intel, Pepsi, Kohl’s Stay Atop Green Power Partnership list
- Wal-Mart Thinks Big With Smaller Stores
- Despite Critics, Gore ‘Proud’ to Invest in Green Firms
- Metal Recyclers Spar Over Ship Recycling Site
Industry Voices [ see all ]
A Roadmap for a Renewable Energy Partnership
Brad Cashaw
Vice President
Quaker Foods and Snacks Supply Chain and Sustainability
Forest Carbon Core to Climate Change Deal
Chris Elliott
Forest Carbon Initiative Lead
World Wildlife Fund
VCS and CarbonFix Tops in Review of Forestry Carbon Standards
Paulo Lopes
Carbon Management Consultant
Carbon Clear
Reader Comments
It’s a good example to other businesses–and very timely as well. When other companies are stressing from wildly escalating fuel prices, SunChips is now reaping the benefit of their solar investment (even though it might have been a substantial outlay initially). Now that fuel has zoomed upwards, their savings and Return on Investment (ROI) will come more quickly. Bravo to SunChips! Let’s see more of this!
Dave Gardner | June 19th, 2008
If only we had more sun in the UK, this sort of initiative would be strongly promoted. http://www.betgizmo.com
Andy | November 12th, 2008