April 6, 2008
Apple Challenges NYC’s Green Logo
Apple has filed a formal complaint (PDF) with the U.S. Patent and Trademark Office opposing the “GreeNYC” logo being used by New York’s tourism group, NYC & Co., AdAge reports. The logo features an apple resembling a figure eight turned on its side.
The tourism group is using the logo as part of a $3.2 million environmental campaign. The logo is pictured on organic cotton bags being sold at Whole Foods.
Apple claims in its filing that the GreeNYC mark is “likely to cause confusion, mistake or deception in the minds of consumers.” NYC & Co. has filed a counterclaim asking that Apple’s compalint be dismissed.
The next step will be to commission a series of surveys to gauge people’s reaction to New York’s logo, in order to see whether Apple’s opposition holds any merit, Wired reports.
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