April Third Studios Offsets DVD’s Carbon Footprint

April 7, 2008

Email this story Print this post Add your comments

April Third Studios has offset the entire carbon footprint of its new DVD, Elusion.

Carbonfund.org’s CarbonFree label appears on the cover of the DVD, indicating that the product’s entire carbon footprint will be offset through the support of greenhouse gas reduction projects, according to the companies.

The carbon footprint was determined by assessing the carbon emissions related to the filming, production and manufacturing of the DVD.

“We chose to offset the carbon footprint from the production of the film and the manufacturing of all the associated DVDs and CDs because there were carbon emissions we simply couldn’t avoid,” said Tex Thayer, co-owner and artistic director of April Third Studios. “From the environmental policies of the plant that manufactures the discs, to the emissions of the vehicles used during the shooting of the film, we did our best to make the right decisions to minimize our impact.”

Last month, Lionsgate announced plans to package many of the company’s DVDs in “environmentally friendly” materials.

Late last year, First Look Studios began a tree planting program to offset the emissions generated from the manufacture of one million DVD packages.

Universal Studios tested green DVD packaging with the Canadian release of Evan Almighty in a thin, cardboard sleeve.

The Versus cable TV network and Brooklyn Brothers ad agency produced carbon-neutral TV commercials.

Email this story Print this post Add your comments

Advertisers

Enhance Sustainability. Improve Profitability.

Learn how at the SAP Sustainability Resource Center. >>

Unclear about the EPA's new GHG Rule?

Learn how it could affect your business. >>

EPA mandatory emissions reporting starts Jan 1st

CSA Standards can help your organization get ready for compliance. Find out how. >>

Survey Results: Product Environmental Compliance Best Practices

How to achieve compliance at a significantly lower cost. Download the full report. >>

Join the Discussion

Recent Daily News [ see all ]

11/20/2009
11/19/2009
11/18/2009

Charts [ see all ]

European Paper Industry Cuts CO2 Emissions by 42% since 1990

S. America Takes Most Urgent View of Copenhagen Talks

Nike Tops Annual Climate Action Scores

Oceans May Trap more Carbon than Forests

Jobs

View All Jobs >> Post a Job >>

Comments and Discussions

Trade Association on Trade Group on EPA Chemical Regs: ‘If Everything is a Priority, Then Nothing is a Priority’
"Seriously… that..."

Gary Markowitz on Supermarkets Tackle Emissions Reductions, Fuel Efficiency
"Supermarkets waste over 10 percent of their energy through improper..."

peter in ireland on Ontario May Follow California’s Lead on TV Energy Efficiency
"Governor Schwarzenegger is shooting himself in the foot! 1...."

Environmental Leader on S. America Takes Most Urgent View of Copenhagen Talks
"The survey respondents (the PDF report mentions 4,000 respondents in 38..."

Jake on UPS Trying New Hydraulic Hybrid Trucks
"A point of clarification: the Reuters press release referenced herein reports that 20 UPS will purchase..."

Custom Organic Shirts on S. America Takes Most Urgent View of Copenhagen Talks
"90% of North Americans believe it is urgent to get a global climate..."

peter dublin on California City’s Green Building Ordinance Applies to Commercial Buildings
"Why energy efficiebnt regulation on buildings –..."

Environmental Leader